Balancing budgets, metrics, and brand: Lessons from my journey as a CMO
Marketing has always been both left brain and right brain. Data, models, and metrics are vital, but so are storytelling, imagination, and positioning.| CMO Alliance
Marketing has always been both left brain and right brain. Data, models, and metrics are vital, but so are storytelling, imagination, and positioning.| CMO Alliance
Keeping your brand relevant and impactful today means hitting pause every now and then and taking a good, honest look at your strategy.| CMO Alliance
