2017 China’s advertising industry is always evolving, and TV is definitely not the biggest source of advertisement. Digital Advertising in China is booming| Marketing China
Chinese Consumers are scared of new and unknown brands, they prefer to buy famous brands in China. This is because it is a matter of trust and many of them will have been created by Chinese fake brands, domestic brands are often expensive and of poorer quality, therefore they become paranoid. Chinese consumers are living […]| Marketing China