In China, not all international brands are welcomed with open arms. In fact, some Chinese distributors only distribute between 40 and 200 different products because they can’t always predict which ones will be successful or have high revenue potentials in the long term. As a result of this uncertainty, most distribution companies don’t want to […]| Marketing China
Chinese Consumers are scared of new and unknown brands, they prefer to buy famous brands in China. This is because it is a matter of trust and many of them will have been created by Chinese fake brands, domestic brands are often expensive and of poorer quality, therefore they become paranoid. Chinese consumers are living […]| Marketing China