Lead generation is the process of creating, maintaining, monitoring, and converting prospect interest. When someone initiates a relationship with you by showing interest in your business, the transition from anonymous to known prospect to customer to advocate begins.| www.oracle.com
A/B testing and its close cousin, multivariate testing, can show you what is and isn’t working in your email marketing campaigns, your website, and even your mobile apps. It can give you an indicator of what your audience is interested in, intrigued by, and responding to. Let’s break it down.| www.oracle.com