Explore Stuart Hall and Paddy Whannel's classification of advertisements| Media Studies
What is the difference between a consumer and a fan? Find out in our introduction to fandoms and participatory culture.| Media Studies
Explore the bardic function of television and how broadcasts reflect and reinforce culture through the messages communicated to the audience.| Media Studies
Read our guide to the cultivation theory, including definitions and examples of enculturation, mainstreaming, resonance and socialisation.| Media Studies