Ever had that feeling of being overwhelmed when you look at your product analytics? Like you need a data science qualification to figure out what your analytics is trying to tell you? This article is about why PMMs need to focus on goal-based product analytics.| Product Marketing Alliance
What do these two foundational marketing concepts really mean, and how do they work together? Discover the key differences between these concepts, plus some real-world examples, and how to apply them for strategic audience targeting.| Product Marketing Alliance
Nailing B2B messaging across every stage, channel, and buyer persona takes strategic alignment across sales and marketing teams. When done right, consistent and compelling messaging becomes your competitive edge.| Product Marketing Alliance
