Allowing users to check out as guests is key to avoiding abandonments — yet the option must be prominent to be effective. See our latest checkout test findings.| Baymard Institute
In Baymard's latest benchmark of 130+ leading e-commerce sites, 65% performed "mediocre" or worse in Checkout UX. Here are 11 common Checkout UX pitfalls and strategies for improving Checkout UX.| Baymard Institute