The Stroop effect is a psychological phenomenon demonstrating interference in reaction time of a task. It occurs when the name of a color is printed in a color not denoted by the name, making it difficult for participants to identify the color of the word quickly and accurately.| Simply Psychology
Automatic processing in psychology refers to cognitive activities that are relatively fast and require few cognitive resources. This type of information processing generally occurs outside of conscious awareness and is common when undertaking familiar and highly practiced tasks.| Simply Psychology