In this exclusive and deeply personal interview with Vino Joy News, Don St. Pierre Jr opens up about what motivated his family to buy back ASC Fine Wines, his vision for its future, and why he believes China is uniquely positioned to address many of the challenges facing wine industry.| Vino Joy News
The news marks one of the most high-profile shakeups in China’s wine industry in recent years and reintroduces a pioneering figure at a time when the market is grappling with prolonged decline and in need of fresh leadership and direction.| Vino Joy News
The "Wonder with ASC" events, featuring an expanded portfolio that includes returning Australian wine icons and new brands, signify what the company hailed as "a potential new growth phase" for its development in China’s on-premise and direct sales channels.| Vino Joy News
ASC Fine Wines, the leading wine importer and distributor in China and a member of the Suntory Group, joined the global celebration of Suntory's 125th anniversary by participating to the group’s newly designated “Suntory Philosophy Month.”| Vino Joy News
ASC Fine Wines, China's leading wine importer and distributor, has announced a strategic partnership with Kanaan Winery, significantly enhancing ASC's domestic wine offerings at a time when domestic preference for Chineese wines is on the rise.| Vino Joy News
A towering figure in China’s wine industry, Don St Pierre Sr. leaves behind a lasting legacy as he played a pivotal role in introducing fine wines to China and broadening Chinese palates.| Vino Joy News
China’s leading wine importer ASC Fine Wines has launched a sweeping strategic overhaul, introducing a direct-to-consumer membership club, custom brand solutions, and a dedicated logistics partnership, as the company returns to the control of its founding St. Pierre family following a completed share transfer from Japan’s Suntory Group.| Vino Joy News
