If you want to get better at services marketing, you have to understand how it’s different from marketing a normal product. If you’re not familiar with it, services marketing is all about taking the popular wisdom of product marketing and shifting it toward experience and long-term relationships. With a service, there is no clean break …| FollowUp.cc Blog
At the crossroad of sales, marketing, and customer service lies the account executive, a lucrative and challenging position that will test your personal and professional skills on every axis. Becoming an account executive is a matter of sharpening the necessary communication skills and proving to a recruiter that you can find and foster client relationships. …| FollowUp.cc Blog
You can’t swing a digital cat without hitting 50 blogs offering you the best sales tips, but it might be more important to identify the bad sales techniques that are holding us back. Often, unlearning our bad habits is the first step toward creating new, better habits. And those better habits can lead directly to …| FollowUp.cc Blog
