There are distinct forces that permeate media. But as many in radio—myself included—have learned over the years, nostalgia may be one of the most powerful. And now, given the uncertain times in which we live, those who study lifestyle trends point to a nostalgia comeback, as counter-intuitive as that may sound. Nostalgia is like cultural "comfort food" and I've gathered up a few of the more powerful signs of nostalgia's ramp-up as we head into the holiday season. See what you think, and w...| Jacobs Media
For broadcast radio these days, marketing and promotional resources are at a premium. So, you'd expect radio programmers to make use of any and every great resource that can deliver an effective message to core listeners. But there's one very obvious opportunity most PDs are leaving on the table—and it's the topic of today's JacoBLOG post.| Jacobs Media
A skillset managers at "non-comms" must master is fundraising, a far different task than generating sales at commercial stations. Both public and Christian radio employ similar donation models, often unpopular among today's listeners. Today's post addresses the in's and out's of radio fundraising in an environment where seemingly everyone is asking for money.| Jacobs Media
For radio to remain a player in the media game, what has to happen? While many in broadcasting continue to be buffeted by Wall Street bankers, it has become obvious with each passing year how innovation is the all-access pass to a happier future. I'll run down some of the new rules and conditions, and leave you with an example of a well-known radio company that is truly taking some intelligent and strategic risks.| Jacobs Media
What happens when the tried-and-true no longer translates to guaranteed success? Many businesses and industries, especially in the media and entertainment world, are going through this right now. Including radio. Here's what the environment looks like in a blog post aptly titled, "All Bets Are Off."| Jacobs Media
