What It Means To "Digitize The Audience"
A key to radio's success in the tech marketplace is to "digitize its audience."| Jacobs Media
A key to radio's success in the tech marketplace is to "digitize its audience."| Jacobs Media
For broadcast radio these days, marketing and promotional resources are at a premium. So, you'd expect radio programmers to make use of any and every great resource that can deliver an effective message to core listeners. But there's one very obvious opportunity most PDs are leaving on the table—and it's the topic of today's JacoBLOG post.| Jacobs Media
Is radio biggest challenge disruption or a relentless focucs on customer service?| Jacobs Media
