Why Does Gen Z Love Nirvana Tees, Thrasher Hoodies, and Bass Pro Shops Hats? | GQ
Or, how young people learned to stop worrying and love mass-produced subcultural merch—even if they can’t name three Nirvana songs.| GQ
Or, how young people learned to stop worrying and love mass-produced subcultural merch—even if they can’t name three Nirvana songs.| GQ
Graphic tees, dad hats, tote bags and coffee mugs ruled the fashion universe for the better part of a decade. But suddenly, once-highly coveted merch doesn’t hit like it used to. From Yeezus to the Eras Tour, what’s behind the rise and fall of wearing your interests on your sleeve?| GQ
