If you want to boost your customer's sense of urgency you need to uncover both the importance AND priority of solving their problem.| Cerebral Selling
As the perceived value of a product increases, the degree of attention you need from a customer in order to take notice decreases. Where does yours sit?| Cerebral Selling
Salespeople often get ignored because customers see their outreach as self-serving and low value. Here are three ways to change that.| Cerebral Selling
Here are the five key lessons that shaped my journey on the TEDx stage, and what they teach us about growth and leadership.| Cerebral Selling
To have your pitch not only heard but deeply felt by your target audience, ditch the solutions and benefits and lead with problems instead.| Cerebral Selling