As the perceived value of a product increases, the degree of attention you need from a customer in order to take notice decreases. Where does yours sit?| Cerebral Selling
Lessons in modern selling can be found throughout our life experiences. Here are some of the ones I learned from my journey having cancer.| Cerebral Selling
When it comes to mastering the modern sales game, there's a lot we can learn from how research scientists execute their craft. Here's why.| Cerebral Selling
Here are the five key lessons that shaped my journey on the TEDx stage, and what they teach us about growth and leadership.| Cerebral Selling
To have your pitch not only heard but deeply felt by your target audience, ditch the solutions and benefits and lead with problems instead.| Cerebral Selling
