Customers to be rewarded for all spend, not just gambling MGM Resorts International has revamped its pan-global loyalty programme to embrace non-gambling customers. MGM is revamping its loyalty programme to include non-gamblers The company's new program, which is called MGM Rewards, retains the . . . We are really sorry to say that you can’t […]| Loyalty Magazine
Revisited study confirms earlier findings Direct booking with hotel brands creates more customer loyalty than OTA booking. This was confirmed when Kalibri revisited a study it carried out in 2017 which concluded that direct campaigns from hotel brands were more successful than OTA campaigns.| Loyalty Magazine
All helping to close the gap with major competitors Accor's ALL loyalty program has achieved the significant milestone of 100 million members globally. It says it has achieved this with a mixture of partnerships and experiences plus a growing inventory of hotels. In the highly competitive . . . We are really sorry to say […]| Loyalty Magazine
