Truly Personalized Shopping: Beyond The Bot - Astound Digital | Modern Digital Commerce Experts
Previously, personalization has meant putting people into buckets. Broader segments that are based on demographics or behaviors. Prebuilt journeys for prebuilt profiles. But here’s the reality: pre-defined segments aren’t personal enough anymore. Customers don’t think in segments — and they certainly don’t shop that way. They expect experiences that reflect who they are: their unique […]| Astound Digital | Modern Digital Commerce Experts
