Gen Z didn’t kill brand loyalty, but it looks different | Retail Dive
The young age group is attracted to self-expression and individuality, but still cares about a purchase decision mainstay: price.| Retail Dive
The young age group is attracted to self-expression and individuality, but still cares about a purchase decision mainstay: price.| Retail Dive
Though research suggests this generation is spending more, economic instability is taking its toll, the trade association found.| Retail Dive
