Marketing Measurement: A Guide to Models, KPIs & How it Works
Learn how marketing measurement drives ROI, optimizes spend, and justifies strategy using models like MMM, incrementality testing, and causal attribution.| Lifesight
Learn how marketing measurement drives ROI, optimizes spend, and justifies strategy using models like MMM, incrementality testing, and causal attribution.| Lifesight
Discover Marketing Mix Modeling (MMM), a data analysis technique that optimizes marketing spend, boosts ROAS, and measures the impact of campaigns on sales and revenue.| Lifesight
Learn how to run, measure, and scale incrementality tests to prove true marketing ROI. Step-by-step workflows, formulas, case studies, and tools to help you master incrementality testing in 2025.| Lifesight
Discover how Unified Marketing Measurement (UMM) solves today’s biggest marketing challenges by unifying insights across channels to maximize ROAS and drive smarter, data-led decisions.| Lifesight
