Customer experience (CX) refers to how a business engages with its customers at every point of their buying journey―from marketing to sales to customer service and everywhere in between. It is the sum total of all interactions a customer has with your brand.| www.oracle.com
What is marketing ROI? It’s the return on investment (ROI) that marketing quantifies to justify how marketing programs and campaigns generate revenue for the business.| www.oracle.com
Email marketing remains a vital part of any eCRM modern marketing strategy. Find out more about email marketing and the best practices for email design, copy, mailing lists, and testing.| www.oracle.com
Individualized email marketing| www.oracle.com
A/B testing and its close cousin, multivariate testing, can show you what is and isn’t working in your email marketing campaigns, your website, and even your mobile apps. It can give you an indicator of what your audience is interested in, intrigued by, and responding to. Let’s break it down.| www.oracle.com
