strategicabm Insights brings you the latest thinking and analysis on the fascinating world of Account-based Marketing (ABM).| insights.strategicabm.com
In a recent episode of Let's talk ABM, we spoke with Marcelo Fernandes, Global Head of Adoption & ABM, Vice President at SAP, about ways to power your Customer Lifecycle strategy. Here are the key takeaways.| insights.strategicabm.com