CleanTap wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.| AdExchanger
An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot detection.| AdExchanger
CleanTap claims 100% of the invalid traffic it spoofed was accepted into live programmatic auctions and was successfully bid on by advertisers.| AdExchanger