Learn what it takes to become a Brand Strategist. Master positioning, audience research, messaging, and storytelling to build brands that influence and grow.| Brand Master Academy
Learn how to create a brand strategy to connect your brand with your customers using this simple 14-Step roadmap will show you how.| Brand Master Academy
Your brand purpose is your company's WHY. The reason it exists beyond commercial benefit and the impact it has in your customers' lives. Your brand purpose adds value.| Brand Master Academy
What is a brand awareness campaign? Learn how to effectively launch your brand into the spotlight.| Brand Master Academy
This is the critical importance of brand messaging in strategy. Hint: You need more than a core message.| Brand Master Academy
In this article, we differentiate target group vs target audience. Learn how to build a brand with effective audience targeting.| Brand Master Academy
Learn how to develop a competitive position, the critical elements needed and the steps-by-step process to define a competitive advantage for your brand.| Brand Master Academy
Knowing which brand strategy elements you need to build an effective strategic brand is critical. These 10 Critical Brand Strategy Elements clears it up.| Brand Master Academy
Learn 8 of the most effective brand positioning approaches used by professional brand strategists to position the brands they build.| Brand Master Academy
The real advantages of brand positioning go deeper than you think. These 10 will change how you see strategy—and how you build your brand.| Brand Master Academy