Gatekeepers exercise the basest form of leadership-position authority. Gatekeepers are a challenge to overcome in selling. Not an excuse why you shouldn’t. I’m referring here to askaris (security guards), receptionists and such other personnel who have the capacity to deter you from meeting the buyer as you must go through them. So what to do? […]| Lend Me Your Ears
Selling has no formula. But, don’t be blinded to ignoring it. In fact, when your sales are dwindling refer to the sales cycle. Very likely...| Lend Me Your Ears