I’m a big fan of email. My team uses it almost every day to build relationships with existing clients, prospect for new clients, and fill our funnel with qualified, relevant opportunities. We even write email campaigns for clients. It’s a highly effective strategy and I have no plans to curtail our use of it from a lead generation perspective.| KLA Group
B2B email marketing can generate an ROI of $36 for every $1 invested, but only if you continually monitor and improve key metrics.| www.klagroup.com