Under Armour launches ‘Be The Problem’ football campaign
Live in the UK, France, and Spain starting August 15, Under Armour’s Be The Problem campaign marks the brand’s latest offensive in football with a distinctive new voice. As the new season kicks off, the campaign delivers a bold call to arms for a new generation of athletes, flipping the notion of “the problem” on its head. Once a label used to erode confidence and diminish dreams, Under Armour reframes it as a competitive edge – defining how modern athletes think, prepare, perform, ...| UA Newsroom
