Oh My! The UK grocery business has woken from its complacency to view the cuckoos in the nest. All had been quiet on the UK loyalty front for longer than is seemly. Until that is, Lidl decided to expand its loyalty trial and enter the den of wolves. And Amazon decided to offer free delivery. […]| Loyalty Magazine
Tesco is pushing people to present their Clubcard to take advantage of price offers. Is this a response to its falling popularity - overtaken by Lidl, Aldi and M&S Food?| Loyalty Magazine
Lidl and Ocado fastest growers The Lidl loyalty program was a major contributor to growth and soaring profit figures. The company attributes £400m in direct switching from competitors and Lidl notched up 38 million more customer visits compared to last year. But it is its loyalty program that impressed the most, with £500m shown to add […]| Loyalty Magazine
App to monitor if cows are ‘appy’; Promises, promises on price; Bubbly anyone? Or a plastic free cuppa? But no, no to junk food Whether it is to project a caring image or to differentiate their business against competition is difficult to assess, but retailers are going to extraordinary . . . We are really […]| Loyalty Magazine
K supermarket Asda is to finally launch a customer loyalty programme, the chain has begun trialing a loyalty app with staff.| Loyalty Magazine
Over 70s identified by Sparks loyalty card; also round-up of frequent traveller initiatives Powerful example of how a loyalty programme can be used for good – with a strong marketing message as a bonus Marks and Spencers is giving priority . . . We are really sorry to say that you can’t access our premium […]| Loyalty Magazine
