Macro conversions are desired user actions that directly contribute to your business's primary goals. In contrast, micro conversions are user actions that precede macro conversions and occur more frequently.| Nielsen Norman Group
Research-based articles about user experience (UX), interaction design, web usability, user testing, and UI/GUI design by Nielsen Norman Group authors, including Jakob Nielsen, Don Norman, Bruce 'Tog' Tognazzini, and other group members.| Nielsen Norman Group
Preparing a guide for a user interview ensures that topics relevant to your research questions are covered, and that the interview captures in-depth information about people’s lives and needs.| Nielsen Norman Group
Explore why you need journey mapping and target personas before starting your marketing campaigns! Learn how to target and convert the right customers before wasting a much of money.| EWR Digital
User interviews help you learn who your users are, what their experiences are like, and what they need, value, and desire.| Nielsen Norman Group
