Lead generation is the process of collecting contact information from website visitors that can be used to send them marketing or sales information.| IMPACT
What is an 80% video and why do your sales and marketing teams need them? We dive into this essential piece of a successful sales video strategy and share examples of it done right.| IMPACT
Everything you need to know about the inbound marketing methodology, its three phases, and how it turns strangers into visitors, leads, customers, and promoters.| IMPACT
Meet The Selling 7. These seven types of sales and marketing videos will help you generate more leads and close deals faster.| IMPACT
How well are your landing pages converting these days? Landing page videos are some of the easiest to make yet also have one of the most significant impacts on lead generation.| IMPACT
Putting pricing on your website can seem like a risk. In reality, it's one of the most profitable things you can do as a business, no matter your industry.| IMPACT
Teaching your audience about the costs of products & services in your industry is helpful to their decision making. Learn how tow write a cost article...| IMPACT
A learning center organizes your educational content so that your site visitors can find everything they need to become customers.| IMPACT
Companies need guidelines that encourage their workers to explore new tools responsibly in a way that keeps company values front and center.| IMPACT
We don't know exactly how generative search creates its answers, but we know the best practices to follow to get in front of our target audience.| IMPACT
In an environment where buyers are suffering from form fatigue and conversion rates are dropping, should you still be gating your inbound marketing content?| IMPACT
Your website is the public face of your business. If economic distress is coming, do these things to recession-proof your site so you're ready.| IMPACT