Dynamic creative optimization (DCO) can be referred to as a process and a tool. We describe both and explain DCO technology.| Clearcode
The introduction of the real-time bidding (RTB) protocol to digital out-of-home (DOOH) provides many benefits to AdTech companies, media owners and advertisers.| Clearcode
A meta-DSP is a piece of AdTech software that sits on top of existing DSPs. Brands and ad agencies use meta-DSPs to create, run and manage multiple campaigns across many DSPs.| Clearcode
Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying.| Clearcode