The average smartphone user spends 2 hours and 20 minutes a day or 70 hours on social media apps every month and 55% of the population, or 4.88 billion people, have social media accounts. It is the most popular type of internet service, responsible for hundreds of billions of interactions every day. In the late 1990s, as the internet was moving to web 2.0 stage, several online messaging and social networks launched with new multimedia services, propelling them to new levels of popularity. Liv...| Business of Apps
A bit of an unconventional name for a social app but one that fits with the main function of Gas, the act of “gassing” friends or crushes through polls and giving them compliments. Targeted at high school teenagers and only available in a select few states in America and Canada, the app creates polls such as “Who should DJ at every party?” or “Who do you secretly admire?” with the name of four people at the school. The names can be shuffled or skipped, which provides the user with...| Business of Apps
Instagram is a photo and short video sharing social network. It was founded in 2010 by software engineer Michel Krieger and computer programmer and former Google-employee Kevin Systrom. The iOS release took place in October 2010, and the Android in April 2012. The idea for Instagram came when Systrom was holidaying with his partner in Mexico in 2010. He and Krieger had a developed a multi-feature social platform called Burbn, focused on location sharing. He was contemplating adding photo sha...| Business of Apps
Discover how Vipshop and vip.com offer unique flash sale opportunities for global brands entering the Chinese e-commerce market.| Marketing China
Pinterest is an image search platform, which functions somewhat like an online mood board. Users pin images they like to boards. Images are uploaded by users, and can then be re-pinned by others. Pinterest was launched by Ben Silbermann, Paul Sciarra and Evan Sharp in 2010. Silbermann had previously worked in the advertising department at Google. Prior to Pinterest, Silbermann and Sciarra launched an app called Tote, which failed to gain traction. Launched on March 2010 to family and friends,...| Business of Apps
With the apparent self-implosion at Twitter, Instagram-parent Meta launched into the microblogging scene with Threads. Aimed at users and advertisers fed up with Twitter’s handling following the Musk takeover, it made a large splash in the first week with over 100 million sign-ups. This was helped along by Twitter announcing it had temporarily limited the amount of tweets users could view in one day. Threads works in a similar way to Twitter, where a mix of short posts from accounts followe...| Business of Apps
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Signal, formed through a merger of RedPhone and TextSecure, is the flagship app of the Signal Foundation, a non-profit dedicated to open-source privacy technology. The software which underpins the Signal app has been imported onto WhatsApp, Facebook Messenger, Skype and Google Allo, although end-to-end encryption is not offered by default on these platforms. It launched the Signal app in 2015 for iOS, Android and desktop, which came with end-to-end encrypted messaging. Signal has since added ...| Business of Apps
Over three billion people have used messaging apps in 2021, making them one of the most popular app types. For most people, mobile messaging consists of two platforms: Facebook and WhatsApp. Collectively, over 2.5 billion people use one of these two platforms, in some markets the two apps hold over 90 percent marketshare. This dominance has led to alternative messaging communities which look to be the opposite of Facebook. Telegram and Signal were both founded with strong pro-encryption ideal...| Business of Apps
LINE is a Japanese instant messenger app, produced by the eponymous corporation. In Asia, the most popular instant messenger apps have evolved to become platforms in their own right. On these, users can play games, send money, shop and much more. WeChat in China is perhaps the most prominent and diverse example. Across the Sea of Japan, LINE offers a similar service. The app was originally developed as an emergency solution for company (then known as NHN Japan) employees during the Tōhoku e...| Business of Apps
WeChat marketing in China is a great way to promote your brand in the Middle Kingdom. China Gravy reveals all you must know to be successful.| China Gravy
Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a student at Harvard University, in early 2004. TheFacebook, as it was then known, was originally intended to serve a digitised version of the ‘face books’ held by Harvard’s various colleges, which were paper directories containing images and personal information about students. Initially limited t...| Business of Apps
Go through the latest WeChat statistics! Learn about its 1.38 billion users, demographics & how it transforms communication and daily life.| DemandSage
WeChat is one of the most popular social media in the world? Dive into WeChat Statistics to see the number of people who use WeChat and usage trends.| BankMyCell
WhatsApp is a messaging app for smartphones created in 2009 by two former Yahoo employees, Brian Acton and Jan Koum. It was Koum who saw the potential of operating through the Apple App Store after purchasing an iPhone in early 2009. The app initially focused on statuses; Koum later revealed that part of his motivation was to stop missing calls while he was the gym. Users quickly came to use this as an instant messaging service, planting the seed for what the app would become. WhatsApp 2.0 i...| Business of Apps
Snapchat is an image and video messaging app, developed by Stanford University students Evan Spiegel, Bobby Murphy, and Reggie Brown in 2011. Its unique selling point was that photos and videos sent to friends would only be viewable for a set duration of 1 to 10 seconds, although Snapchat has removed these limitations. A number of additional features have also been added, the first of which was Stories. This allowed users to post photos and videos to a feed for 24 hours. The feature was notor...| Business of Apps
In a second attempt to be one of the first inductees of the startup incubator Y Combinator, University of Virginia roommates Steve Huffman and Alexis Ohanian built Reddit, which they labelled “the front page of the internet”. The site functionality remains much the same as it was back in 2005. Users write posts, upload photos, videos and link to other parts of the internet. To organise the content, Redditors upload to specific subreddits. If the post receives a lot of attention, it may be...| Business of Apps
Social networking platforms are locked in a never-ending game of high-stakes musical chairs. Every year, the whims of a fickle public, the introduction of new players, and shifting global trends trigger a shuffle in social media’s| Dreamgrow