User flow is the path taken by a prototypical user on a website or app to complete a task.| Optimizely
In the world of A/B testing, experimentation beats opinions. Here's a list of 6 measuring pillars you can use to build a culture of experimentation.| Optimizely
Continuous Integration (CI) is a devops and software development practice where code is continuously integrated and are automatically built and tested.| Optimizely
Blue-green deployment is a software development technique which uses two production environments (blue & green) to make software deployment easier and safer.| Optimizely
Split testing is a method of conducting controlled, randomized experiments with the goal of improving a website metric,| Optimizely
A heatmap is a graphical representation of data that uses a system of color-coding to represent different values. They show where users have clicked on a page.| Optimizely
Boost leads and lower bounce rate with expert HVAC landing page design tips. Learn proven strategies for higher conversions today!| Ronkot
UX audit helps to identify usability issues via interviews and testing with your target audience. See our UX audit example .| Aufait UX
Trunk-based development (TBD) is a software development strategy where engineers merge smaller changes more frequently into the main codebase| Optimizely
Testing in production (TIP) is a software development practice in which new code changes are tested on live user traffic rather than in a staging environment.| Optimizely
A feature toggle is a mechanism that allows code to be turned “on” or “off” remotely without the need for a deploy.| Optimizely
A feature rollout is the software development process of introducing a new feature to a set of users.| Optimizely
Feature management refers to the process of developing, delivering, and optimizing new features. Teams test and release features to specific users or groups.| Optimizely
Continuous Delivery is the software development process of getting code changes into production quickly, safely and with higher quality.| Optimizely
Website optimization is the process of using controlled experimentation to improve a website’s ability to drive business goals.| Optimizely
Transform your eCommerce user experience into a competitive advantage with our innovative design and user-friendly interface conversion strategies.| DevDiggers
Revenue per visitor (RPV) is a measurement of the amount of money generated each time a customer visits your website.| Optimizely
Online marketing is the practice of leveraging web-based channels to spread a message about a company’s products to its potential customers.| Optimizely
Here are some b2b lead generation ideas for you to think about in your marketing discussions going forward for the year.| IdeasPlusBusiness.com
A sales funnel is a visual metaphor for the path taken by a potential customer as they move towards becoming a customer.| Optimizely
Multivariate testing modifies multiple variables simultaneously to determine the best combination of variations on those elements of a website or mobile app.| Optimizely
You might be thinking that email marketing is an archaic way to reach your audience, but you're thinking wrong. It's actually one of the best ways to engage your target audience and offers an attractive ROI for businesses of all sizes.| Marketing Agency St. Louis
Web analytics is the measurement of data to understand user behavior across web pages. So, businesses can optimize site performance and improve user experience.| Optimizely
A conversion occurs when a user completes some predetermined action on your site. Typically tracked in marketing analytics tools.| Optimizely
Enhance your B2B marketing with A/B testing to make data-driven decisions and improve campaign effectiveness.| Elevation Marketing
In this blog post, we'll show you the importance of email newsletters for your business in 2024 as well as seven fantastic examples.| EngageBay - All-in-one marketing, sales, and service software for growing bus...
A content management system, aka CMS, is software used to manage content, allowing multiple contributors to create, edit and publish.| Optimizely
ConvertKit is one of the most polarizing tools on the market. I’ve personally used the tool to build a 30k+ email list and scale my business. I LOVE the intuitiveness and automations so much. I can’t| Dreamgrow
Having trouble converting customers, but not sure why? Learn how to track the customer journey, and use the insights to improve your business!| Groove Blog
A value proposition is the essence of the value that your product or service provides to the customer. It is a promise of the benefits that you deliver.| Optimizely
Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google.| Optimizely
Statistical significance is the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance.| Optimizely
Master omnichannel segmentation strategy with our in-depth guide for retailers. Learn how to unify customer experiences through omnichannel segmentation.| ContactPigeon | Blog
A unique selling point (USP), also called a unique selling proposition, is the essence of what makes your product or service better than competitors.| Optimizely
Feature flags are a software development technique that turns certain functionality on and off during runtime, without deploying new code.| Optimizely
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from website or mobile app. Focus is on improving user experience| Optimizely
Social proof in a marketing context is evidence that other people have purchased and found value in a product or service offered by a business.| Optimizely
A call to action (CTA) is a prompt on a website that tells the user to take some specified action like a button or a link.| Optimizely
The conversion rate is the number of conversions divided by the total number of visitors.| Optimizely
Average order value (AOV) tracks the average dollar amount spent each time a customer places an order on a website or mobile app.| Optimizely
Want to discover what marketing really works for your audience? Learn how to properly conduct A/B testing to make the best decisions based on results.| blog.hubspot.com