App User Acquisition Costs (2025) - Business of Apps
Uncover the latest CPI data and factors that influence mobile app user acquisition cost. Includes the latest research from industry leaders.| Business of Apps
Uncover the latest CPI data and factors that influence mobile app user acquisition cost. Includes the latest research from industry leaders.| Business of Apps
Retention rate describes the percentage of users who use your app or service over a given period of time.| OneSignal
Learn everything you need to know about retention rate including why it is so important, how to calculate it, and how to improve this important metric.| AppsFlyer
Engaging your app users is crucial to your success, but are you doing it right? Here are some mistakes to avoid to boost mobile app engagement.| Appetiser: Web and Mobile App Development Melbourne, Australia
In this guide, we will explore the world of mobile app retargeting—from benefits and challenges to the most effective retargeting strategies.| Business of Apps
Read for insights on how user acquisition and retention intersect and for strategies that can be used leveraging both.| Yodel Mobile
Read the insights that we've shared on the user acquisition funnel and how we can optimise it based on what we can learn from the customer acquisition funnel.| Yodel Mobile
What is churn rate? Learn how to calculate churn rate, strategies to reduce churn and improve customer satisfaction for increased retention.| AppsFlyer
Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.| AppsFlyer
Welcome to Business of Apps' guide to in-app purchases. From benefits and challenges to the most effective strategies, we've got you covered.| Business of Apps
