User flow is the path taken by a prototypical user on a website or app to complete a task.| Optimizely
In the world of A/B testing, experimentation beats opinions. Here's a list of 6 measuring pillars you can use to build a culture of experimentation.| Optimizely
Website optimization is the process of using controlled experimentation to improve a website’s ability to drive business goals.| Optimizely
Maximize conversions and revenue with OuterBox’s expert conversion rate optimization services. We turn traffic into sales with data-driven CRO strategies. Get a free consultation today!| OuterBox
Revenue per visitor (RPV) is a measurement of the amount of money generated each time a customer visits your website.| Optimizely
Online marketing is the practice of leveraging web-based channels to spread a message about a company’s products to its potential customers.| Optimizely
A sales funnel is a visual metaphor for the path taken by a potential customer as they move towards becoming a customer.| Optimizely
Web analytics is the measurement of data to understand user behavior across web pages. So, businesses can optimize site performance and improve user experience.| Optimizely
A conversion occurs when a user completes some predetermined action on your site. Typically tracked in marketing analytics tools.| Optimizely
A value proposition is the essence of the value that your product or service provides to the customer. It is a promise of the benefits that you deliver.| Optimizely
Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google.| Optimizely
Statistical significance is the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance.| Optimizely
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from website or mobile app. Focus is on improving user experience| Optimizely
Quickly estimate needed audience sizes for experiments with this tool. Enter a few estimations to plan and prepare for your experiments.| Optimizely
Social proof in a marketing context is evidence that other people have purchased and found value in a product or service offered by a business.| Optimizely
A call to action (CTA) is a prompt on a website that tells the user to take some specified action like a button or a link.| Optimizely
Average order value (AOV) tracks the average dollar amount spent each time a customer places an order on a website or mobile app.| Optimizely