In a recent episode of our Let's talk ABM series, we spoke to Showpad's Becks Powell about starting an ABM program from scratch. Here, we summarise some of the key takeaways.| insights.strategicabm.com
See how Acxiom generated £1.5m pipeline in just 120 days with ABM. ABM Heroes shines a light on the great work of Jo Robson, Marketing Director, International at Acxiom, as she launched a data-led ABM strategy.| insights.strategicabm.com
In a recent episode of Let's talk ABM, we spoke with Heather Adams of Socure about hunting for treasure with ABM. Here, we round up the key takeaways.| insights.strategicabm.com
Account-Based Marketing is a marketing strategy that focuses resources on a set of target accounts or an individual. Learn how to use ABM to drive growth.| What is Account Based Marketing
We asked 130 B2B marketers what they found most challenging when it comes to ABM. Here's a run down of the top 10 ABM challenges.| insights.strategicabm.com