With the widespread use of technology, many businesses now operate on digital platforms. Those looking to get the most out of those platforms turn to Conversion Rate Optimization as a strategy. CRO refers to the process of increasing the percentage of visitors who do a desired action on your website. Some of the benefits of this include: Increased lead generation More sales Increased site traffic Better understanding of your visitors And all this without having to first increase traffic to yo...| Mike Khorev - SEO Consultant
Conversion Rate Optimization (CRO) helps in optimizing your website for increasing conversions. Learn about the benefits of CRO, steps, and process of CRO, best practices, and more.| Website
This article reveals the basics of A/B testing marketing channels, including best practices, tools, and suggested elements to test.| Rachel Andrea Go
An awful lot of effort is going these days into boosting product teams’ productivity: getting them to burn those story points faster, deliver the planned scope in every sprint and cycle, and generally ship more stuff, faster. The term “development velocity” is often thrown around by executives, but what they’re actually aiming for is upping […]| Itamar Gilad
Email marketing and AI in Selzy’s research: discover the impact of AI in personalization, A/B testing, and more. Learn what tools to use for email optimization.| Selzy
89% of US companies do A/B testing on their email marketing campaigns. This is just one out of many A/B testing statistics we have for you.| TrueList
Sprig founder and CEO Ryan Glasgow explains why the key to building successful products is understanding your users and what they want.| Future
