Explore why good priors are critical for Bayesian MMM accuracy, how they shape insights, and Recast’s rigorous process for setting them.| Recast
Highlighting the importance of transparency & minimizing bias in Marketing Mix Models (MMM) with systematic and unbiased parameter selection.| Recast
Discover the synergy of lift tests and marketing mix modeling in modern marketing to drive long-term value for your business.| Recast