The Term "Brand" Has a Branding Problem
Brand marketers must challenge their assumptions about what brand really is, and the additional value it can create when viewed through a more commercial lens.| Brandingmag
Brand marketers must challenge their assumptions about what brand really is, and the additional value it can create when viewed through a more commercial lens.| Brandingmag
For employer branding to be taken seriously, you must speak the languages of talent acquisition, marketing, communications, human resources, and leadership.| Brandingmag
The cost of an employer brand can be measured in lost time, lost money, lost trust, and lost opportunities–all things your company can’t afford to pay.| Brandingmag
Today's most successful CMOs challenge long-standing internal perspectives and cultivate more desirable brand experiences rooted in consumer insight.| Brandingmag
