Ready to get Google Analytics 4 working on your site and keep your data organized and clean? These guides and videos can help.| Search Engine Journal
Know the difference between Active Users vs. Total Users? How about New Users? Check out all things about GA Users here.| Digital Marketing and Analytics | Root and Branch
GA4 custom dimensions are confusing for those who were comfortable with UA. The good news is they make sense once we review these 7 steps.| Digital Marketing and Analytics | Root and Branch
On July 1, 2023, Universal Analytics (UA) will stop recording data and Google Analytics 4 (GA4) will be the only web analytics platform offered by Google. This means that everyone with Google Analytics installed on their site is going to have to migrate to GA4 in order to monitor their web traffic.| Yoko Co