Have a great idea? Prove it by finding ten customers ready to hand over cash. Everything else is avoiding the truth.| A Smart Bear
We humans are terrible at discerning patterns from randomness, and in marketing data we unwittingly find "insights" that are actually noise. Here's how to fix that.| A Smart Bear
It's easy to explain why any given business will fail. So what? But neither is it wise to totally ignore the critics.| A Smart Bear
Why "expected value" doesn't work; here's a better framework for making long-term investments in your career, startup, and life.| A Smart Bear
Advice from "successful entrepreneurs" might be unreliable due to Survivor Bias. What's real, and what's random?| A Smart Bear
Beware of advice that tries to change who you are. True wisdom guides you to a better version of yourself.| A Smart Bear
A novel system for selecting and presenting product KPIs, satisfying not only the product team, but also stakeholders, executives, and customers.| A Smart Bear
Decisions should usually be made quickly, to accelerate action and learning. But sometimes it really is smarter to take your time. Here's how to decide.| A Smart Bear
We dramatically, repeatedly fail to predict the future. Does that mean "strategy" is senseless? No, it means you need these techniques to navigate a volatile world.| A Smart Bear
This admonition recurs in myriad books, frameworks, and topics, across decades of time. When something is so consistent, it must be wisdom.| A Smart Bear