If we understand the formula to make one successful game, why can't we create successful games every time? After all, the thinking goes, isn't success just something that comes when you've nailed down the machine, the formula, the system that gets you there? Here's veteran game maker Tadhg Kelly on why most mobile games still aren't successful: | Animalz
In content marketing, getting the right answer from the wrong person isn’t good enough. You also have to prove that you're part of the "in-group."| Animalz
Salesy. Insincere. Shallow. Most blog posts stink of "marketing," and these four mistakes are usually to blame.| Animalz
Don't let AI fill your blank page! Find out why that seductive 'Button' kills your creativity and how to use AI without losing your mojo.| Animalz
Discover how a printed book generated millions in pipeline and positioned Unit21 as a thought leader in fraud prevention.| Animalz
Discover how SupportLogic created a content strategy to protect their organic traffic from AI-generated search results (and saw 500% growth).| Animalz
“If you build it, they will come” is a classic startup mistake. It’s the belief that customers will find your great product without a distribution strategy. Sometimes they do. Often, they don’t. Content marketers fall for this same trap all the time. We pour ourselves into crafting a perfect piece, hit publish, and hope for... Read more »| Animalz
Discover advanced AI research tactics for content teams and learn how tools like ChatGPT and Perplexity can transform your research process.| Animalz
Everything you need to know about AI-generated content: risks, tools, processes and predictions.| Animalz
SEO is the growth engine that powers many companies. So how might it change on the back of generative AI?| Animalz
