Alex Russell on browsers, standards, and the process of progress.| Infrequently Noted
Apple vs. Facebook is, and always was, kayfabe. In reality, Apple is Facebook's chauffeur; holding Zuck's coat while Facebook wantonly surveils iPhones owners. How can we be sure? Because Apple continues to allow wide-scale abuse of In-App Browsers.| Infrequently Noted
Check out the top app inventory optimization strategies like smart SDK integrations and engaging ad formats that drive real revenue in 2025.| AdPushup Blog
Regulators around the world are working to address competition issues in digital markets, particularly on mobile devices. Several new laws have already been passed, including the UK’s Digital Markets, Competition and Consumers Act (DMCC), Japan’s Smartphone Act, and the EU’s Digital Markets Act (DMA). Australia and the United States are also considering similar legislation with the U.S. Department of Justice pursuing an antitrust case against Apple. Across all of these efforts, common q...| Open Web Advocacy
Conversion modeling uses machine learning to quantify the impact of your marketing efforts when there aren’t clear links between ad interactions and conversions due to browser restrictions, regulatory updates, and customer privacy expectations. You can get the highest ROI for your ad spend by using automated bidding informed by conversion modeling.| support.google.com
This article recaps the key events that have changed how brands think about tracking and analytics, and the implications this comes with.| Recast
This page describes the features that Google Analytics offers which allow| Firebase
Today’s interview is with Scott Messer, an executive media operator with a passion for creating, operating, and monetizing digital.| AdMonsters
The ongoing changes in privacy policies have made contextual targeting reaffirm its relevance in digital advertising.| Target Video
This quickstart shows you how to add Google Analytics to your app and| Firebase
Learn more about the Mobile Apps ecosystem: Firebase SDK, App Stores strategies and effective tracking techniques for mobile apps.| Juliana Jackson