This article will provide useful information on some of the most important metrics to track in Google Analytics.| WeeTech Solution Pvt Ltd
Web analytics for eCommerce can help you identify your visitors’ gender, age, location, interest, and behaviour. increase your online store’s popularity and usability...| WeeTech Solution Pvt Ltd
Search engine marketing is one of the best ways to grow your business in a competitive marketplace. In this guide, you'll learn an overview of search engine marketing basics, tips and strategies.| WordStream
Find out why and how to improve your click-through rate in Google Ads through keyword targeting, ad copy, testing, and more!| WordStream
Monitoring your business metrics is crucial in ecommerce. But which metrics should you track? Discover the top 20 ecommerce metrics.| Shopify
Online advertising has grown leaps and bounds over the last few years. Businesses today need to stay on top of their digital marketing, their ad spend, and| INDMND
Generally speaking, high CTR has been shown to correlate with higher conversion rates. Click and see how you can improve it.| Outbrain
Keyword Quality Score has a big impact on the success and costs of your PPC marketing campaigns. Try WordStream FREE to raise your Keyword Quality Scores.| WordStream
The process of manually organizing huge lists of website keywords to find valuable groupings can take days using typical keyword tools or spreadsheets. WordStream's Free Keyword Grouper automates that process -- paste in up to 1,000 keywords, and find your most profitable keywords in seconds!| WordStream
Dynamic keyword insertion (DKI) is a feature offered by Google Ads and other ad networks which allows you to customize an ad to a searcher's search query. In this tutorial you'll learn all the ins and outs of dynamic keyword insertion.| WordStream
Learn all about Sitelinks, a Google AdWords ad extension, in this complete guide to using sitelinks in your AdWords advertisements.| WordStream
Negative keyword discovery is vital, because it prevents advertisers from wasting ad spend on keywords that aren't relevant to their business or their audience. Negative keywords offer an opportunity to strategically restrict your PPC advertisements. Read on to learn how to use them!| WordStream
Reading Time: 11 minutesTracking email marketing KPIs is essential to any successful marketing campaign, regardless of business type or industry. Marketing KPIs go beyond reeling in new leads and customers to avail of a business’s products or services. As a business owner with nearly a decade of experience in digital marketing, I’m always advocating the...| MailBakery
Learn how to write a good call to action that jumps off the page and compels more people to take the actions that grow your business.| WordStream
You know you need a website to run a business in 2020. But how can you make sure your website is easy to find and highly visible? Here are 15 actionable ways to increase your website's visibility.| WordStream
This article will guide you on the key elements of a successful event landing page. You’ll receive essential tools and insights to create a page...| TicketsCandy
Quality Score in Google Ads is Google's rating of the quality and relevance of both your keywords and ads. Learn all about Quality Score in Google Ads (and Microsoft Ads!) in this comprehensive post.| WordStream
Paid search marketing campaigns can be a highly effective way to grow your business, and they're most successful with the right search tools and strategies.| WordStream
Learn the difference between click-through rate(CTR) & conversion rate, CTR formula, conversion rate formula, how to calculate CTR and conversion rate, and more.| Blog
Our SEO For Lawyers guide provides an in-depth look at all the components you need to focus on for a successful legal marketing campaign.| LawRank
How can marketers recapture audience attention and turn more readers into leads? With content remarketing! Learn what content remarketing is and how to do it right in this complete, strategic guide.| WordStream
Learn how pay-per-click or PPC advertising can help you drive more traffic to your website and grow your business! It all starts with keywords...| WordStream
Click-through rate (CTR) is a digital marketing metric used to measure ad performance in terms of the number of clicks received on the campaign against the number of views (impressions).| VWO Glossary
Average CTR (or average click-through rate) is the ratio of ad clicks to impressions in your Google Ads campaigns. Use our tips and tools to see how you stack up to competitors in your niche.| WordStream
In this post, we discuss 17 call-to-action button best practices to help you get a higher CTR and more conversions out of your beautiful buttons.| WordStream
For real estate professionals, PPC advertising can be an excellent return on investment, with highly qualified clicks costing only a few cents. With the commission from a single sale potentially covering your marketing budget for years, a well-executed PPC campaign can help drive significant business growth and success.| PowerTraffick