Objectives and key results (OKRs) are a pretty common talking point in the Product Marketing field and in our Slack community, week in, week out, we see tons of PMMs asking how they should, or could, measure their performance.| Product Marketing Alliance
Storytelling is a process used by product marketers to essentially communicate a message to their audience, via the combination of fact and narrative.| Product Marketing Alliance
2016 has been a year where knowledge has become freely available for anyone interested in knowing about all things SaaS. That's because the people who are| hitenism.com