Programmatic advertising is a digital can help you get the most from your budget and hyper-target your campaigns when used the right way.| Ignite Visibility
Is your business adding a CDP to its tech stack? If so, you need a Segment Owner to ensure results and accountability. A Segment Owner can help you discover business objectives and translate them into technical requirements, and they can also help you align your team on implementing a CDP. Does this sound like a lot to take on? Don't worry, we can help! Read this article to learn more about the Segment Owner role and how to set your organization up for success.| McGaw
If you are looking to rethink how you treat and gather data, this list of the best CDP platforms is for you.| www.cience.com