Social psychology is the scientific study of how people's thoughts, feelings, beliefs, intentions, and goals are constructed within a social context by the actual or imagined interactions with others.| Simply Psychology
This is why marketing mental models are really important. Do not think they are just tools, consider them a compass for complex marketing landscapes. Mental| XpeedStudio
Confirmation Bias is the tendency to look for information that supports, rather than rejects, one’s preconceptions, typically by interpreting evidence to confirm existing beliefs while rejecting or ignoring any conflicting data.| Simply Psychology