One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is programmatic and how does it work?| MNTN
What is programmatic advertising and how does it work? Programmatic advertising is the automated buying and selling of online advertising space.| MNTN
What is an ad exchange and how does it work? An ad exchange is the central part of the purchase process for programmatic advertising.| MNTN
Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components.| MNTN