Gen Z didn’t kill brand loyalty, but it looks different | Retail Dive
The young age group is attracted to self-expression and individuality, but still cares about a purchase decision mainstay: price.| Retail Dive
The young age group is attracted to self-expression and individuality, but still cares about a purchase decision mainstay: price.| Retail Dive
A plurality of U.S. adults (34%) identified YouTube as the most enjoyable social media platform, a result that held across nearly all demographics. The gap between YouTube and the next-most enjoyed platform — Facebook (23%) — was 11 percentage points.| Morning Consult Pro
More than half of Gen Zers spend four or more hours on social media every single day| Morning Consult Pro
