A plurality of U.S. adults (34%) identified YouTube as the most enjoyable social media platform, a result that held across nearly all demographics. The gap between YouTube and the next-most enjoyed platform — Facebook (23%) — was 11 percentage points.| Morning Consult Pro
Find out why Gen Z is so open to trying new brands and what brands can do to retain Gen Z loyalty and attention in 2023.| Morning Consult Pro
More than half of Gen Zers spend four or more hours on social media every single day| Morning Consult Pro