Understanding these archetypes can help you play to your strengths, address your blind spots, and build a well-rounded team that covers the full spectrum of product marketing impact.| Product Marketing Alliance
Whether you’re working at a small startup or an accomplished organization, customers are the lifeblood of your business. Companies must measure the metrics surrounding customer churn, and solidify their all-important customer retention rates.| Product Marketing Alliance
Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table.| Product Marketing Alliance
Nailing B2B messaging across every stage, channel, and buyer persona takes strategic alignment across sales and marketing teams. When done right, consistent and compelling messaging becomes your competitive edge.| Product Marketing Alliance
In this article, we focus on how to optimize Customer Relationship Marketing to improve your company reputation and success.| Product Marketing Alliance