In this blog, we're going to discuss in-app feedback: What it is, who should use it, what are its benefits, and some practical tips.| AppsFlyer
Uncover the key trends in ad spend, revenue, UA, and creative that defined 2024 and understand how these may impact the outlook for 2025.| AppsFlyer
To help you unleash the monetization power of your app, we created this guide which will offer you the basics you need to get started.| AppsFlyer
What is ARPPU, and how do you calculate it? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
This in-depth guide will provide you valuable info on return on experience, including practical tips on how to fuel your mobile apps with CX.| AppsFlyer
What is mobile attribution, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
Learn all you need to know about deep linking - Why are mobile deep links important for app marketers & how do you set up deep links for your app.| AppsFlyer
What is ASO, and why is it important to your app's success? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
In this blog, we’ll discuss the key characteristics and various game mechanics, as well as global trends, monetization methods, and best practices.| AppsFlyer
What are in-app events, and why are they essential for your app marketing efforts? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
What is deferred deep linking, and how is it different from deep linking? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is eCPM, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
What is Cohort analysis? Learn all you must know about its use cases, main models, and understand how it can help you up your marketing game.| AppsFlyer
Learn everything you need to know about retention rate including why it is so important, how to calculate it, and how to improve this important metric.| AppsFlyer
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.| AppsFlyer
What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is ROAS, how to calculate it, why does it matter for marketers, and how can you improve it? Find out everything you need to know inside.| AppsFlyer
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.| AppsFlyer
Read the 2025 edition of the App uninstall report for industry trends and benchmarks, alongside tips for analysis and optimization for this critical metric.| AppsFlyer
What is ARPU, and how do you calculate it? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
Attention Retention! Daily retention rates drop by 12% in 2023. Read more to uncover trends, insights, and best practices to improve retention rates.| AppsFlyer